Tencent Advertising Ruyi has added an R0 group. The R here refers to the 5R theory established by Tencent Advertising. 5R is similar to Alibaba’s AIPL (A) or ByteDance’s 5A. Tencent’s 5R also uses 5 words starting with R to describe the entire process of users The role from awareness to loyalty. The specific 5R refers to Reach (R1), Respond (R2), Resonate (R3), React (R4), and Ripple (R5), (reach, respond, resonate, act, and trust).

So, what is R0 The role

R0 is defined by Ruyi as the people before R1. That is in this article you will learn what we call TA, the target audience. It is your target audience, but it has not been reached yet. If it is reached, it is R1, and if it is converted, it is R4. So, R0 is the Target Audience, the target audience.

Ruyi has expanded the classification of R0-R5 crowd assets to natural traffic. In other words, it includes not only advertising traffic, but also natural traffic within the Tencent ecosystem. Therefore, Ruyi can not only provide feedback on the delivery effect, but also select a wider and more targeted crowd for delivery.

Ruyi has made some progress in crowd data insights. This is actually the benefit brought by data integration and underlying upgrades. Crowd tags have been added to further refine the granularity of crowd segmentation. Therefore, Ruyi plays a relatively good role in helping advertisers form delivery strategies.

So, is it worth using?

Obviously, the more data tools, the better.   providing ao lists insights is definitely valuable. The specific advertising results are mostly for brand advertisers, so there is a certain ambiguity in the effect level. I asked a few brand companies, and they said that it was okay, and the information they gave me was relatively vague.

See the figure below for the official case

 How to use AI to reduce costs and increase efficiency, and increase the number of video accounts by 10 times