There is no doubt that Google is always “watching” its users. Segmentation provided Among these users? there are obviously a lot of your customers and potential customers. These users are classified by Google in its Google Ads audience. However? these audiences are also provided to us by Google through data and help us build the target audience for marketing. Fortunately for us? we can use the data collected by their espionage to your business’s advantage. However? this population data cannot be provided to you or edited by you? but we can still use these default segments provided by Google directly in ad targeting.
Specifically? it includes the following three categories:
Affinity Audiences Segmentation provided
This group of people is grouped by Google based on users’ search history.
This includes data related to desires? preferences? and maritime transport: sharp increase in car traffic between morocco and the spanish port of vigo interests obtained by analyzing users’ search history behaviors? and segmenting the population based on this data.
The interests recorded by Google are not simply the direction of the search? but include both the momentary interests shown by the user’s temporary short-term searches? and the comprehensive results of a user’s multiple searches? inferring the person’s longer-term interests.
This means that if your business growth depends asks “how will summer energy usage on customers with specific interests? this could be a good option.
At the same time
Pay attention to the diversity of interests within the same person.
After the epidemic? many foreigners have become the agb directory first accustomed to working from home? so the devices and browsers used for their work and life are actually the same. Therefore? their work is often mistaken by us as their personal interests? which may mislead us.
Therefore? if you are targeting college students? writers? or freelance professionals? their relevant data may not necessarily reflect their interests.
This audience targeting feature is available for all campaign types except hotel campaigns (including Gmail and Display & Video 360).
