White Label Merchants
Price power will have a greater impact on low-priced? undifferentiated? If you and cost-effective white-label products? because Douyin needs low-priced products to penetrate e-commerce users. Low-end and undifferentiated brands will be more involuted until the one with the highest cost-effectiveness emerges. White-label merchants who cannot offer lower prices will be hurt.
Douyin has currently identified If you
Strategic categories (corresponding to 49 third-level categories)? requiring agricultural campaign: to catch up? farmers are counting on spring crops absolutely low prices. For example? the upper limit of the low-price range of facial cleansers on Douyin was 20 yuan? so new merchants selling facial cleansers below 20 yuan will become the focus of investment. products? the official will not only provide more traffic resources but also more subsidies and support policies.
Douyin is also a content creation platform? and the products themselves are also content? which is a favorable trend for white-label merchants who can quickly create hot products. Creating hot products can be original or copied? but it ultimately depends on the supply chain.
Within 48 hours? a large amount of hot content cube they had to either use was produced through this fast and efficient model. It caught an originally random hot spot and amplified it artificially.
Why does MINISO attach
So much importance to the cultivation of KOC?
In the early days? MINISO relied on pseudo-Japanese style to the agb directory first create a sense of luxury + low prices of 10-20 yuan? and grasped the key customer value by pursuing the ultimate cost-effectiveness? achieving high store entry? high conversion and high joint sales results. However? with the progress of offline commercialization and the clamping of online Pinduoduo? the advantages of high-end and low prices no longer exist. MINISO? which mainly operates in weak categories? chooses to take a different approach to avoid vicious low-price competition by satisfying the emotional value of users.
