There’s no doubt that Instagram is one of the most used social networks in the world asia mobile number list , with great potential to reach thousands of users through content creation. In this article, given this relevance, we’ll learn how advertising works on Instagram (Facebook).

What is Instagram advertising?

With more than 200 million advertisers posting their content on Instagram each month,  pop-ups are crucial nowadays the social network has definitely established itself as a favorite for attracting the attention of potential customers.

Advertising on Instagram is all advertising done on the platform, and there are several benin businesses directory  benefits to taking advantage of it, such as:

• Relatively low cost.
• Reach millions of people.
• Consolidate your brand’s presence.
• Generate a customer base.
• Greater loyalty and empathy towards your business.

Still, there are 3 main motivations for advertising on this social network:

• Segment customers.
• Dynamic social network.
• Effectiveness.

Segment customers

When you have a business idea, or even any product or service, one of the many key questions is: Who is my customer?

Defining your customer, of course, is a fundamental step to focus on what really matters in what you want to create, their characteristics such as:

• What should the price be?
• What materials to use?
• What should after-sales service be like?
• Etc.

Once you’ve defined your customer, it’s helpful to segment the target population to get an idea of ​​the business opportunity. These include things like:

• What price ranges can my client pay?
• How old is my client?
• Is my client primarily female or male?

With Instagram (Facebook), it is possible to do this segmentation in a brief and concise way.

Dynamic social network

Instagram is one of the social networks that changes most frequently and rapidly. This means that every few months it releases new updates that improve the user experience.

The significance of this is that it remains competitive, and therefore the effort to promote itself on the social network is justified because there is a high probability that it will remain a cutting-edge platform in the long term.

Effectiveness

Finally, advertising on Instagram (Facebook) is highly effective, which is evident considering the large number of businesses that promote themselves month after month.