Data-as-a-service (DaaS) involves the Data-as-a-Service (DaaS) collection, processing, packaging, and selling of data — often via APIs or subscriptions. Phone data is especially valuable here because it’s real-time, high-frequency, and linked to individuals. This includes everything from anonymized location trails to sentiment data based on app reviews.
What’s Sold
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Demographic Data: Age, gender, device type, language.
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Behavioral Data: App categories used, session duration, clickstreams.
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Transactional Signals: In-app purchases, ad interactions.
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Location Data: GPS trails, geofences crossed, dwell times.
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Device Health: Battery state, network type, accelerometer activity.
Buyers of Phone Data
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Marketers seeking user insights.
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Retailers optimizing inventory by footfall patterns.
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Consulting firms providing competitive intelligence.
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Telecoms and OEMs benchmarking performance.
SafeGraph & Cuebiq Data-as-a-Service (DaaS)
These firms built businesses by sourcing raw GPS data vietnam phone number list from mobile apps and selling aggregated insights to hedge funds, real estate developers, and logistics companies.
Identity Verification and Fraud Detection
The Mobile Identity Fingerprint
Phones are inherently personal. They go everywhere we go and rarely change hands. As such, they are increasingly used as identity anchors. Businesses now use a blend of SIM information, device attributes, and behavioral biometrics (like typing speed or swipe patterns) to verify identities and detect fraud.
Verification Methods Using Phone Data
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Number Validation: Ensures a mobile number is active and assigned to a specific user.
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IP & Device Consistency Checks: Detects for businesses looking for when the device, IP, and behavior don’t match the known profile.
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Biometric Signals: Face ID, fingerprint, and even walking gait patterns can be used to confirm identity.
Fraud Detection Use Cases
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Banks & Fintech Apps: Analyze phone data mobile database to approve or deny logins, transactions, or account setups.
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eCommerce: Prevents card-not-present fraud by validating phone metadata.
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Crypto Exchanges: Use device fingerprinting to block bot attacks and fake account creation.