Price power and the previous OPM (orders per thousand impressions) are After a user more of a consideration indicator for non-brand merchants (mainly white-label merchants).
The price trend of the same product on major e-commerce platforms is roughly “Tik Tok > Taobao > Duoduo”. women’s clothing on a Tik Tok store, he received a text message and found that the delivery platform was Duoduo, and the price of the same product was only 1/5 of that on Douyin. Users even formed a habit of planting seeds on Douyin and looking for the same product on other platforms.
Douyin can control the pricing After a user
Chaos of merchants through price power. But this does king mohammed vi makes appointments in education and human rights not mean that Douyin really wants merchants to offer low prices. Its low prices are not “pure”. There are many preconditions, the most important of which is the quality of the goods. The platform hopes that merchants can provide high-quality and low-priced goods, while also ensuring after-sales service and user experience. As stated in the official promotional while chatgpt is currently at the materials of price power, Douyin emphasizes that good prices are not just “low prices”, but also “good things” (they cannot destroy my basic goods).
The picture comes from the Internet
Merchants who can satisfy both “good prices” and “good the agb directory first products” are actually white-label supply chains. They can reduce costs and control the quality of goods from the source. Douyin has begun to develop a strategy of deepening its presence in the industry belt across the country before 2023.
In the early years, Mouduo also eliminated merchants with insufficient supply chain strength through a traffic distribution system that compared prices across the entire network. Now, all the top sellers in various categories on Mouduo are white-label supply chain companies with self-built or deeply cooperative factories.
Douyin is trying to replicate this path through price power. Therefore, it has little impact on brand merchants, but for white-label merchants, it is both an opportunity and a cruel elimination game.
