Choosing a quality B2B SEO company is important because, surprisingly, B2B companies make twice as much profit from organic search than from any other marketing channel. Add to that the fact that 68 percent of all online experiences begin with an online search.

Taking advantage of the search queries that businesses make when looking for answers to problems related to the products and services you offer is an integral part of running a B2B business.

But with quality SEO work comes a lot of other marketing activities, because SEO doesn’t work on its own. You’ll also need:

• Content Marketing
• Local SEO
• Email Marketing and Newsletter Series
• reputation management

While there are many other marketing activities that you can also use, these are the core marketing functions that go hand in hand with SEO.

But finding an SEO agency that truly understands B2B with the depth and experience needed to win at SEO is quite difficult. There are many companies that claim to be SEO experts but know little about the full strategy of attracting business clients.

Benefits of Hiring a B2B SEO Company

At first glance, SEO doesn’t seem too difficult. You research some keywords, enter them into your site, and start seeing an increase in traffic.

But that’s not all. SEO also includes link building,  phone number list content creation, site optimization, and keyword research, monitoring, and analysis. If you don’t monitor your rankings, you won’t be able to understand how changes to your site affect your results. And if you don’t monitor your competitors, you won’t know what new search queries are popping up or what opportunities exist for you.

The benefits you can get by doing this.

1. Save time: By hiring an SEO team, you can spend a lot of time each week analyzing analytics and adjusting your online strategy. This will free up your time to do what you do best and build relationships with your clients.
2. Freedom to act when needed: SEO is constantly changing. One algorithm change can have huge impacts on your SEO. You need the freedom to quickly change your strategy, which means having the resources to do so. An SEO company can help you do this.
3. Higher ROI: You will get the most results from SEO if you have an optimal strategy. And to do that, you need a deep understanding of how SEO works and how best to engage in it. The better your strategy, the higher your ROI will be.
4. Expertise: SEO companies employ professionals who understand website development, content creation, keyword research, and  europe email a host of other specialties. You don’t just get a team of SEO experts, but also specialists in all types of marketing to take a holistic approach to what you do.
5. Insights: One of the problems companies face when trying to succeed in SEO is that they don’t know what metrics to use and what those metrics tell them about their success or opportunities. With a company that understands and is dedicated to SEO, you will know how your SEO is working and what it means.

5 Surefire Ways to Choose the Best B2B SEO Agency

The best agency for one B2B company may not the cost of reachable leads  be the best for another B2B company. There is no one-size-fits-all solution to SEO success. And that raises the problem of how to know when you have found the right company.

Here are some surefire ways to interview and find the best company based on your unique needs and characteristics.

1. Experience in the industry

If an SEO company has had success in a similar business, they can apply what they’ve learned to your strategy. Every industry has its own nuances, and while you don’t want an SEO company that serves your direct competitors, you do want one that knows proven tactics for success in your industry.

For example, a commercial construction company will target a completely different type of business than a SaaS company that provides accounting software for businesses. So, while both companies sell B2B, their target market and industry type are very different.

2. Analytical and reporting skills

There should be no question about where you are succeeding in SEO. You should know with incredible clarity the keywords that are driving real ROI for your company and the areas of opportunity your SEO team will focus on in the coming months to achieve even greater results.