First of all, you must create posts that your audience can identify with, and the key to this is understanding your audience , their pain points and their characteristics. Create a persona!
For example: your audience is made up of 50-year-old women who are insecure about their bodies and you sell fitness products or have a gym. So, work on this pain, create content about how this 50-year-old woman can improve her diet, lose weight, work on anxiety, etc. In this case, it doesn’t make sense to create content that strays from this reality, such as gaining muscle, and focus on the male audience.
Most popular content
The idea here is to include content from POP culture, i.e., famous job function email list memes, learn something from a current film or book that has to do with your audience, and things like that.
Go live
Live broadcasts, especially during the pandemic, are a great way to help your business, precisely because of the interaction with the audience and because they create a sense of urgency , as they but let’s get to the point will only be broadcast at that time (here’s a tip: don’t record it, or use the recording later as a bonus). It is usually through live broadcasts that paid product launches are made, because that’s the time when everyone is there paying attention to the content you are delivering for free, to talk about this paid product.
Make stories
Stories are another tool that helps with reach . The tip regarding the algorithm is that you maintain consistency in posts and stories . The more content you create, the more people you will interact with. Of course, all this construction doesn’t happen overnight, it takes time.
Controversial topics
Another important factor is positioning. The public likes people with strong opinions. If you are an influencer, it is important to have your own point of view on topics, especially controversial ones. Being against the grain is also attractive. After all, what is the point if the majority says the same thing and has the same opinion on a subject?
Viral content
Think about content that will cause a big impact, the content that is most saved, shared, tagged, which will generate the famous herd effect.
Use: mental triggers, storytelling, current and relevant topics and humor.
Engagement post
In the meantime, while you do all this, you must engage your audience and for this, I quote a very interesting reading by Manuel Castells, in which he compares social networks with ancient Rome. At that time, there were squares where people would gather to talk about what was happening and this would start with questions , so the idea is that you work with posts that start a dialogue between followers . Ask them to leave comments , tag other people , tell their story, what they think, etc.
Sempre use hashtags
Hashtags are a way to significantly increase the performance of b2c fax your profile, helping it grow organically. Always choose the right hashtags and one tip is: research the most searched and most strategic ones .
Work on your Insta look
Last but not least, pay attention to the visual aspect, trying to make it as attractive as possible, research colors , fonts, define a default theme and a default color palette, use one or two filters.
