Although most people have more than one social network, each social network has a distinct profile , that is, each audience is different from the other. If you already have a YouTube channel and a Facebook page, you should already know that the audience is different and the approaches are different too (apart from the people who subscribe to your newsletter).
Today, we’re going to show you why Instagram is special. Let’s get to the topics?
Strengthening the relationship with the public
Instagram was launched in 2010 and its main means of communication country email list is photos and a short space for text. In addition, Instagram offers an even stronger relationship with the public. The relationship with the public is an investment that should be part of all strategic planning, regardless of the business. You should be attentive to questions, complaints and suggestions.
Social media is important precisely because of the sense of urgency (messages are answered quickly), so don’t delay in responding to customers and future customers. Another value for money important factor in strengthening your relationship with customers is more humanized comments . Don’t respond to customers as if you were a robot, in a cold, emotionless way.
Add team photos, respond with emojis, and add a personal touch to your responses and messages .
Strong possibility of organic growth
Another advantage is Instagram’s organic growth. What does this mean? It means the reach your account has without the need for paid boosting . In other words, a greater number of people will find you without you having to resort to paid ads.
Instagram offers this, however, you need to invest a greater amount of time and commitment when using organic marketing strategies.
Create spam-free promotion
Think about it, your Instagram is a social network where people come in, look b2c fax at your content and follow you, right? This way, when you create a promotion, it will be on your feed and will reach ALL your followers; there is no spam box, as happens with emails. But be careful, if you post a lot of free content – as a digital marketing strategy – don’t start posting only promotions from one moment to the next, unless your account is for that, a store where you showcase your products.
Loyalty
Loyalty is another important sales strategy. But what does it mean? It means customer retention , that is, people who have purchased more than once. If someone bought your product or service and came back, it means they liked what you offered. To learn more about how to fully retain your customers, click here to read.
Sharing incentive
Another interesting feature of Instagram. When you make a viral, informative, interesting post, people will like it and share it with others , who in turn will start following you.
This is one of the possibilities for your Insta to grow organically as well. That’s why it’s important to create informative content.
