Google Adwords, or better known as Google Ads, is Google’s platform and

system for generating digital advertising. Any company that wants to be seen through Google  whatsapp number list search engines will need to get started in the world of advertising through Google Ads.

You won’t regret it. Google is the most popular search engine in the world,

so who wouldn’t want to appear in its search results? Yes, because we know you would too,  best drift vs 3cx alternative for small businesses we’ll tell you all about Google Ads, its tools, and what they’re for.

What is Google AdWords? 

Google Adwords was the name of Google’s advertising program and service, n

ow known as Google Ads. It’s a section of Google that allows businesses and advertisers to publish their ads to be displayed in search results, on websites, YouTube, etc.

The goal of Google Ads is to help you find more and new customers online, connecting with them through your ad proposal when they’re browsing the web looking for the product or service you offer.

Google Ads delivers more visits to your website, increases the number of calls received, benin businesses directory  increases visits to your business, and finds the right customers—or better yet, helps them find you.

We’ll tell you more about its advantages and how it can be useful if you use it in your business as a means of generating advertising.

What can I use Google Ads for?

Let’s start with a few questions: What search engine do you use when y

ou go online? Does the term “Googling” ring a bell? Google it? Well, you’re probably aware of Google’s enormous impact as a search engine on the web, and if you’re not sure, here are some facts.

According to Statista , the average global use of Google as the main sea

rch engine is 93.2%, and as such, Google is positioned as one of the best-valued technology companies globally.

The Google Ads platform offers its users the opportunity to increas

e online sales, generate quality leads, boost multi-channel sales, and g

enerate high-value sales. This is what Google Ads is for, and we’ll break it down for you.

Google Ads is a super-complete tool that helps you set goals. You can ch

oose between lead generation, online sales , traditional sales, brand aw

areness, or apps.

Once you have your goal clear, choose the type of campaign you want to run, whether it’s a search campaign, a high-performance campaign, a discovery campaign, or something else entirely.

Going step by step means having clarity about the contex

t, your audience segment, and the strategy to be proposed and executed.

Google Ads will help you generate effective and targeted

advertising thanks to its artificial intelligence, as it’s the largest and most used search engine in the world. The tools we discuss below will be o

f great help for every step of the way toward your goals.

Main tools and functions 

All Google Ads tools will be available to you the mom

ent you choose to advertise on this digital channel. Each one is important if you want to have comprehensive, automated, and effective campaigns.