Brands can definitely learn from this gameplay! And some brands During the  are already thinking about this and grabbing the benefits!

Kering Group (luxury goods industry) made its own New Year poster into wallpaper and had a fan interaction on Xiaohongshu. It not only maximized its own creative materials, but also strengthened the cooperation between the brand and the artist; in the end, it also attracted a wave of fans to the account. It also killed three birds with one stone.

According to the data, as of March 5, this post has received over 3,000 likes and over 1,000 collections, making it the first viral post on Kering’s account since the beginning of 2024.

Method : Find accurate user traffic During the

For advertisers who need to obtain leads, the mastering linkedin sales number of fans is not the most important thing. The quality of fans and whether they match the needs are more important. Finding the group of people who best match you in the comment section is a very profitable point. Real estate and tourism companies with strong customer acquisition needs are already doing this to seize the opportunity.

For example, you can directly post a property note (or travel guide). The more pertinent and realistic the content is, the better. Then it will be easy to get clues with clear intentions in the comment section.

Moreover, the intentions of users who leave messages in the comment heightened uncertainty many are shifting area are very clear, which means that the platform has already helped you screen the best potential customers.

Real estate agents: send listing

Videos directly to get clues of potential buyers

Travel industry: direct they awb directory are private chat with high-intent leads

In addition to tourism and real estate, this way of playing is actually particularly suitable for car companies.

Under a BMW post, you can see that the OEM account is already replying to interested users with specific car models and advantages.