How to segment the audience when placing Google ads for Do we cross-border e-commerce?
1. Introduction
In terms of segmenting the population? there is no essential difference between Do we cross-border e-commerce promotion and domestic promotion. Sometimes we don’t always need more traffic. Because the users behind the traffic are not of equal value: some traffic is not real people? some traffic is not really interested in us? and some traffic? although it does become our customers? may bring us more problems. It is not worth it for us to spend our costs to attract this traffic.
Therefore? when placing advertisements to attract traffic (especially when the price of overseas traffic continues to rise)? in order to ensure that the traffic and users covered by the advertisements are truly valuable? we need to learn to segment the audience.
Below? I will use Google Ads as an example to introduce audience segmentation.
02 How to set up Google Ads audience targeting? Do we
To add audience targeting to an existing ad group or human development: morocco struggles to take off campaign? you need to first be logged in to your Google Ads account.
1. Go to the Audiences page by clicking the Audiences menu item on the left panel? or searching for it using the search tool if you don’t see it there.
2. Under this menu? click “ Edit Audience Segments ” in the “ Audience segments ” module .
3. Click the Select an ad group button and select news pymnts news technology what’s hotopenai an ad group or ad campaign from the list.
4. Select the audience segment(s) you want your ad to reach and click the checkbox next to it. Keep in mind that depending on your campaign type? some audience segment targeting options may not be available.
5. Once you are sure that the selected population is correct? click ” Save “. The population is saved.
03 Audience Segment Types
Commonly used audiences generally fall into the agb directory first three categories: segments created by Google itself? segments created using your own data ? and custom segments .
