Is it really worth it for users to expect that Douyin can The main have low prices?
Douyin’s low-price strategy can attract more users to become new e-commerce users, and it is also a positive guide for consumers. It definitely has the purpose of “public relations” to influence consumers’ feelings.
However, as mentioned before, some white-label products may have a certain degree of competitiveness on Douyin. But in general, Douyin will not lower itself to a certain price range.
If you really want to The main
Lower prices, you only need to change the traffic distribution king mohammed vi appoints new officials to head constitutional institutions logic to focus on conversion rate. But Douyin, Taobao and JD do not dare to really change the fundamental mechanism of price recommendation. The decline in average order value means that you need to attract more users, which will inevitably lead to a head-on confrontation with some platforms.
Moreover, the migration of consumers’ minds is something graphics without having to wear that cannot happen immediately. On the one hand, the migration of consumers’ minds must be based on the consumers’ platform usage experience, so the entire pallet system and the corresponding infrastructure must undergo drastic changes; on the other hand, the process of educating consumers will inevitably cost a lot of money and effort.
Douyin, which has a large market share among first- and second-tier consumers, must understand the pros and cons. The low-price slogans of e-commerce giants are more or less a public relations exercise. It is good to make consumers feel that it is cheap, even if it is not really the cheapest.
How should businesses respond?
Brand merchants
For brand merchants, especially those with high the agb directory first customer orders, the impact is not significant. Douyin wants you to control your own pricing system, especially the prices of dealers. But for brand merchants, low prices can be a way to attract new customers and promote popular products. Take advantage of the platform’s traffic tilt policy to attract traffic and promote popular products in specific channels.
