The basic template of advertising texts is based on several important principles. Knowing them will help you prepare your own template. Then you will expand it in such a way as to adapt it to your target group and its needs, as well as the features of the product that will convince you that it will allow you to satisfy those needs.

How to write an ad that is correct? 

• the most important information about the product – name, purpose, etc.,
• product advantages – list the features that characterize it and then consider which of them make it stand out from the competition,
• advertising slogan – this short and concise slogan is a sentence with which your product will be identified. Make sure it is a brilliant and original sentence that will be well remembered by the recipients,
• persuasive messages – these will help you convince the recipient that they need your products or services,
• appeal to emotions – you need to emphasize how purchasing products from your offer will affect the life of a potential customer, improve it and bring them benefits.

You can use original means of expression in your advertisements

Unlike typical advisory, blog or expert texts, you do not have to focus on the simplicity of the message, which ensures its clarity. In advertising slogans and sales texts, you can use interesting comparisons, wordplay, metaphors or transformed phraseology. Just remember that they should be tailored to the target group. Something that is interesting for today’s youth and refers to their everyday problems may be completely incomprehensible to their parents or seniors.

Advertising structure and layout

Remember school essays that consisted of an introduction, a body, and a conclusion? The first part introduced the topic and presented a general thesis. The second part contained arguments that were to support and prove the previous thesis, and the conclusion was a kind of bracket for the entire structure, where conclusions were to be found. Will a similar scheme help you determine how to write an advertisement? No, so forget about it! You have to be much more creative.