There are two types of people in our society, those who lead and those who follow orders , and most people focus on the second group because it is easier, and we all have the need to follow someone who has more knowledge.

Think about it: are you going to buy a music, investment, marketing, etc. course from someone who has and shows results due to experience and studies , or from someone who has no success story, doesn’t really know what they’re talking about, has no experience, courses, studies, etc.?

Do you ask for and follow advice from those who know what phone number list they are talking about, who have been through the same situations, or from those who speak without having experience or knowledge on the subject?

Urgency

It is not new that urgency is a trigger, since we are experiencing a time when everything is very fast, therefore, we are conditioned to want things quickly too.

It’s the famous example “Only today you buy for half price”, “you have 24 hours to take advantage of this promotion”.

Reciprocity

It’s an interesting trigger to create a connection with your audience. Do you it is intuitive and easy know when you receive a gift and then immediately buy another one for the person? It’s almost automatic, isn’t it? In marketing and sales, the idea is the same. One tip is to send free material, bonuses, etc.

News

Another interesting trigger, the best example is Apple, which uses it a lot. We all like new things. Think about it, if you have a course, how about creating something new within it the following year? Believe me, many of the people who have already taken it will want to do it again.

History

This trigger deserves an article all to itself, storytelling is a powerful tool, people love telling and listening to stories, do you want an example? Literature, TV series, soap operas, the Bible itself, cave paintings, etc.

Many brands use this resource, Coca Cola is an example, who doesn’t remember those creative and visually beautiful advertisements at Christmas time?

This is all because the story takes us inside it and we have the feeling b2c fax of experiencing and feeling everything that happens in the story, that is, stories involve us.

Exclusivity

Finally, the trigger we chose for you to use on your Instagram and attract more followers and potential customers is exclusivity, which brings that feeling of being an important, valued person.

Example: exclusive content, VIP list, discount card, etc…

Remember that you can use more than one, especially when it comes to scarcity. Think about your strategies along with the 9 tips we gave you to make your Instagram boom. And the last tip is, keep your promises . If you’re going to take the product offline in 24 hours, take it offline. If you don’t have anything new, don’t say you have it. People who follow you will know.