These resources guarantee an identity for your company and what its purpose will be . For this reason, when creating the brand’s visual identity, look for something that conveys the value, mission and vision of your business.

For example, you could have a vegan cafe that advocates for small-scale production, a bookstore that supports education, and so on. Show your customers your cause and they will be honored to be loyal to your product, brand, or service.

Solve problems (technical support)

There is no way not to think about this step, it is the same issue country wise email marketing list as item number 1, having contact with the customer, listening to them and, most importantly, the faster the response, the better.

Many companies aim to achieve a 9 or 10 for customer service, and it’s no wonder. No one wants to be left without a solution to their problem or clarification of a doubt.

It is important to train your team, or if you are just starting out and it is just you with yourself, the habit of responding and solving problems with kindness.

Offer additional incentives and services

Regarding incentives, an interesting idea is to offer discounts , a demo poor support version to get to know the product or service, if you are a language teacher, you can give a free trial class , or you can close a 3-month package that would be 12 classes and add one more for free.

How about offering a guide, tutorial or e-book on how the product or tool works , already including some answered questions?

Auxiliary materials

One of the most notable and perhaps the first content marketing we have news of is the Michelin Guide .

Michelin is a French tire brand that in 1900 launched a guide with information about hotels and restaurants , when at the time there were only 3,000 vehicles in France.

The idea behind this guide is that travelers can explore these places, wear out their tires and buy new ones. The first edition had 35 thousand copies and was distributed free of charge.

You can also create articles that answer questions, talk a little about the product/service, its history, how it works, this also helps in recognizing the value of what you are offering.

Webinars

Finally, webinars, which come from the combination of web-based + seminar, are a b2c fax seminar or conference that takes place live. They are private events in which participants need to register (unlike live events) and the main focus is sales.

You can provide training, product presentations/introductions, courses, allowing your client to benefit more and better understand what you have to offer.

Now, let’s understand the advantages of thinking about customer loyalty in your business:

What are the advantages?

New customers in sight

This is one of the main reasons, because satisfied customers refer other people, it is one of the strategies for organic growth. I have friends who are teachers, who got their students through other students who referred them.

Reduction of investment in marketing

Here, we can think of the example of referrals and a well-planned loyalty system. The efforts and expenses with paid advertising will be lower, because your best advertisement will be your high-quality work.